With cent percent literacy and Physical Quality of Life Index matching that of advanced nations, Kerala leads India in many development indices. Veerendrakumar has stamped his dominance in the public domain of such a society over the past couple of decades . As an author, orator, politician, parliamentarian and newspaper magnate, his has been an abiding intellectual presence in Malayalee life.

The welfare of mankind is integral to his vision of progress. He is equally committed to egalitarianism and secularism, the twin principles on which the whole edifice of democracy stands. His unflinching faith in freedom of the press is reflected in his role in moving the revolutionary Mumbai Declaration on the subject. He carries lightly the knowledge that comes with extensive travel spanning all the five continents.

He has gained admiration for his corporate role as a media visionary in creating a re-invented organization which he heads.